Outsourced B2B prospecting: NLF System
NLF System
Outsourced B2B prospecting
The NLF System (Nexo Lead Fishing) is NEXO BOUND's outsourced B2B prospecting service: our team finds the companies that fit your business, starts the conversation with their decision-makers on LinkedIn and email, and delivers qualified meetings to you. We combine strategy, technology and conversations between people, and we prepare every opportunity with the context you need to move forward.
We prepare the opportunities. Your team focuses on closing them.
NLF System cycles and pricing
We work in cycles, with no commitment beyond each one: the Starter cycle costs €1,200–€1,600 a month and the Custom cycle starts at €2,000 a month (VAT not included). Tools are included in the price.
Starter cycle
2 months
€1,200–€1,600 / month (VAT not included)
A first cycle at a reduced price to validate the strategy and check whether we are profitable for your business. We work one channel (LinkedIn or email) with full traceability in our CRM.
The Starter cycle lasts 2 months. If there is a fit, the next step is the Custom cycle, with more channels and more volume. We decide together, using your campaign data.
Validate your strategyCustom cycle
3 months
From €2,000 / month (VAT not included)
A recurring model to scale results through advanced personalisation: several coordinated channels, more volume and several buying signals for a steady pipeline. And we handle lead follow-up and meeting rescheduling.
Scale your resultsCycle comparison
| Feature | Starter cycle | Custom cycle |
|---|---|---|
| Channels | 1 (LinkedIn or email) | 2 or more, coordinated |
| Profiles or senders | 1 or 2 | 2 to 4 |
| Buying signals | 1 | 2 to 4, with a different message for each signal |
| Campaigns | 2 | 3 or more, reviewed and improved every month |
| Contacts per month | Depending on your profiles and the size of your market (about 400 per LinkedIn profile) | 2 to 3 times the Starter cycle |
| Contact export | Yes, as CSV | Yes, as CSV |
| Following up “not now” replies | You do it with the exported list | We do it: we write to them again 15 to 90 days later |
| If your potential client doesn't show up | We reschedule the meeting | We reschedule the meeting |
| Guarantee |
The meeting guarantee comes with the Custom cycle: this one is for both sides to validate the fit |
|
| Condition | Accounts connected and messages approved within 48 h | Follow the agreed method: accounts connected and messages approved |
| Price | €1,200–€1,600/month (VAT not included), depending on the workload | From €2,000/month (VAT not included), depending on the scope (profiles and channels) |
NLF System guarantees
- Campaign live within 2 weeks at mostFrom the moment you connect your accounts.
- The agreed contact volume, every monthIf we fall short through our own fault, we deduct the proportional amount.
- Only meetings that meet the 4 agreed criteria countSee the criteria
- A lead card before every meeting and a report afterwards
- Your contacts and messages are yours: export them whenever you like
- No commitment beyond the cycle
On top of that, in the Custom cycle
30 qualified meetings per cycle, about 10 a month on average.
If any are missing when the cycle ends, we keep going for up to one more month at no cost.
A clear starting point for your prospecting
Is NLF right for your business?
Type of client
Professionals and companies that sell to other businesses.
Type of client
Independent professionals, small and medium-sized businesses, and established sales teams. Company size is not the main criterion: what matters is selling to other businesses and having enough value per new client to justify strategic, personalised prospecting.
Minimum deal value
€5,000or more per client
for a one-off paymentOR€1,500or more per month
for recurring revenue
Minimum deal value
for a one-off payment
for recurring revenue
Your product or service needs to meet one of these two thresholds. Each new client should bring enough value to justify a strategic, personalised approach to prospecting.
What we define together
Audit
We agree on the industry and type of company to target.
Audit
Before launching campaigns, we sit down with you for an audit and agree on two things: the industry to target and the specific type of company within it. When we finish working with one industry, we hold another audit to choose the next.
Qualified meeting
It counts if it meets 4 criteria: industry, decision-maker, company size and that it takes place.
Qualified meeting
In the audit we define with you the industry, the company size and the role we want to talk to. A meeting counts if it meets all four criteria: the company is in the agreed industry, we speak with the right decision-maker, the company is the agreed size and the meeting takes place. Example: you sell security software, we decide to target IT, and we agree on companies with 50 to 200 employees, with the CEO or CFO as the contact.
How the NLF System works
Before we write to anyone, we study your market and choose which decision-makers to target. We combine sales engineering, our own technology and human input in four steps, from the initial audit to the analysis of every meeting.
Audit and go-to-market strategy
Go-to-market strategy and technical setup. We begin with an audit and a strategy session: we review your industry and competitors, build your strategy and configure sending domains for strong deliverability.
We take 2 weeks at most to start launching campaigns: 1 week on LinkedIn and 2 on email.
Everything you need before and after every meeting
The NLF System does not stop when a prospect replies. We qualify the opportunity, bring together the relevant information and add it to your sales process. Your team knows who they will be speaking to, why they are a good fit and what has happened before the meeting.
Illustrative example using fictional data
Criteria agreed with you
A meeting only counts if it meets all four.
- Industry and company profileFits the industry we agreed
- The right decision-makerYou speak to someone who can say yes
- Company sizeWithin the range we defined with you
- The meeting takes placeIt only counts if it happens
4 of 4Qualified meeting
Javier · 10:42
Hi Antonio. I see you're hiring an SDR and, from what I've read, you want them to prospect and book meetings for your sales team. I think I know how we can help.
We're an outsourced prospecting team. You tell us which companies you want to reach and what a meeting needs to look like to be worth your while. We handle the conversations and leave the meetings booked, with the context ready so your team can focus on closing.
Shall I tell you how we'd work with you?
Lead details
- Industry
- B2B manufacturing
- Size
- 50–100 employees
- Verified
- Profile and company
- Source
- LinkedIn · booked
- Source campaign
- Expansion into Portugal
Prospect context
B2B manufacturer expanding into Portugal. No in-house prospecting team; previously reliant on referrals.
How to approach the conversation
Direct and data-driven: come prepared with clear timelines. Their main question is about experience in the industrial sector.
Also includes a full company analysis and an executive summary.
Outcome
The opportunity is moving forwardShe asked for a proposal and a second meeting with her team.
Key points
- Interest focused on timelines and the onboarding process.
- A question about industrial experience was resolved with a relevant case study.
- The decision is shared with their head of sales.
Next step
- Send the proposalBefore Monday
- Follow-up scheduledThursday
What do we know about Industrias Velasco before Thursday?
Here's her updated lead card. She also confirmed yesterday that she'll bring her sales manager.
An expert from our team oversees your campaigns from start to finish. You can contact them whenever you have a question or need more information about a prospect.
Criteria agreed with you
A meeting only counts if it meets all four.
- Industry and company profileFits the industry we agreed
- The right decision-makerYou speak to someone who can say yes
- Company sizeWithin the range we defined with you
- The meeting takes placeIt only counts if it happens
4 of 4Qualified meeting
Your salesperson arrives prepared: they know who they are meeting, why they are a good fit and what has been agreed.
Results dashboard
Each client has a dashboard with their own URL showing the current state of their campaign, updated automatically from our CRM.
- Live KPIs with replies by channel
- A pipeline with clear, easy-to-understand stages
- Who we contacted, in which campaign and with what message
- Details of every meeting
- Open opportunities, their status and when to follow up
- Automatic updates from our CRM, with full traceability
Private, read-only access: each client sees only their own data. Conversations are not displayed.
Choose a time that suits you
Book a no-obligation video call directly using the calendar below.
Frequently asked questions
What you need to know before working with us.
What do I get besides meetings?
The NLF System includes:
- an initial audit and a strategy session to design each campaign
- a lead card before each meeting, with key information about the company and the person you will meet
- a report after every meeting
- a private dashboard with your own URL to track campaign results in real time.
What is the Starter cycle?
It is the first cycle: it lasts 2 months and costs €1,200–€1,600 a month (VAT not included). It helps you:
- validate the strategy
- measure real results
- check whether we are profitable for your business.
We work one channel (LinkedIn or email) with full traceability in the CRM. If there is a fit, the next step is the Custom cycle, and we decide it together using your campaign data.
What is the Custom cycle?
It is the recurring model: 3 months per cycle, from €2,000 a month (VAT not included). It lets you:
- work several coordinated channels
- increase volume and personalisation
- use several buying signals per campaign
- count on 30 qualified meetings guaranteed per cycle.
We also handle lead follow-up and meeting rescheduling.
Who handles replies from prospects?
A member of the NEXO BOUND sales team. We:
- identify genuine interest
- handle objections
- qualify opportunities.
What data protection documents do we sign?
Our service agreement includes a specific data protection clause and a data processing addendum, both prepared by our advisers. They set out what data we process, why and for how long, among other details. We can send them to you for review before you sign anything.
Shall we talk?
A 30-minute, no-obligation meeting. We review your situation together and give you an honest view of whether we can help.